MarketSpring clients represent a wide range of technologies and services within the storage, wireless, telecom, broadband, networking, semiconductor, Internet, peripherals, enterprise software,and life science industry sectors.
 



 

 
   

Telecom/Wireless/Wi-Fi:

Anda Networks:  Market assessment and competitive analysis research was conducted by MarketSpring in circuit-switched and packet-switched network (voice/data) and telecommunications infrastructure platforms.
ArialPhone: Bob Preston worked in an acting capacity of VP Marketing as MarketSpring developed all phases of the marketing launch (strategic, product marketing, PR, creative, research) for the ArialPhone voice enabled wireless communication earset and telecommunications device.
Conexant: A strategic marketing foundation including messaging, positioning, launch plans and channel collateral / materials were developed by MarketSpring for this global manufacturer of communication time-to-market modules, system on chips (SOC), and semiconductors.
LightPointe:  MarketSpring has been engaged by LightPointe to assess and develop its worldwide channel marketing strategy, programs, and channel oriented lead generation activities for its line of Free Space Optics (FSO) point-to-point wireless communications products.
San Diego Telecom Council: Creative work in the area of messaging, copy writing, leave behind collateral, promotion material, and email campaigns for the SDTC Mentor Program have been managed by the MarketSpring creative team.
SkyRiver:  MarketSpring is leading the charge in a new wireless service launch including authoring a new messaging platform, rebuilding the company Website, managing a publicity and promotional campaign.
Tachyon: All aspects of outsourced marketing (strategic messaging and planning, PR, research, and collateral/creative design) were managed by MarketSpring for this provider of wireless broadband via satellite services.

Storage/Networking:

Cenatek:  MarketSpring planned, created, and executed all marketing launch elements (strategic, research, PR, creative) for the solid state storage products from this Silicon Valley start-up in the high speed server storage market.
Equallogic:  MarketSpring represents Equallogic in developing and implementing channel marketing programs and channel oriented lead generation activities with networking and storage VARs. Equallogic's products are the first native iSCSI storage enclosures targeting IP SANs.
Hitachi Semiconductor (now Renesas after merger with LSI):  A worldwide market validation, market research, and forecasting project  involving Hitachi groups from the USA, Europe, and Japan was managed and facilitated by MarketSpring.
IBM Corporation: Strategic market analysis and market research was performed by MarketSpring for the world leader in eBusiness infrastructure solutions and computer equipment/peripherals.
Previo (now Altiris eSupport Essentials):  All marketing elements (strategic, PR, creative, product marketing, research) were led by MarketSpring during the redefinition and re-launch of eSupport Essentials snapshot/replication software.
RASilient Systems: Strategic marketing messaging, Web refresh, and marketing launch planning was developed by MarketSpring for RASilient's line of storage system RAID arrays based on dual active/active controller and Serial-ATA technology.
St. Bernard Software:  The design and development of a lead and demand generation campaign was led by MarketSpring for the iPrism Internet filtering appliance product line.
StoneFly Networks: MarketSpring developed and managed all aspects of StoneFly's product line management, launch, and marketing programs (strategic, PR, creative, research) for this iSCSI based Storage Area Network (IP SAN) technology company, achieving a high degree of storage industry attention.
Streamload:  MarketSpring has been engaged for assessment and recommendations of market requirements and new potential product line direction in the area of Online storage, file transfer streaming, and backup.

Software:

MaintenanceNet: MarketSpring consulted with this ASP software start-up in creating and planning the strategic marketing direction, value proposition, positioning, and messaging for the launch of their Online contract management service.
Dimasys: MarketSpring has been instrumental in defining the strategic elements, value proposition, positioning, and messaging for the new product launch of the Enspire line of distribution management software.
PDSI: MarketSpring is leading the marketing launch, PR, and business development process for this provider of Internet-based staffing, scheduling, and event planning software solutions.
Stac:  The strategic direction shift, product consolidation, and strategic alliance development was managed by MarketSpring for Stac's line of remote access and network management software products.

Peripherals:

eBook (now Gemstar eBook):  Messaging, positioning, and promotion development for the marketing launch of this electronic reading device into enterprise and consumer channels was headed by MarketSpring.
Ricoh:  Market validation, beta test cycle, and field marketing research analysis for Ricoh's marketing launch of their newest digital camera (RDC-i700) was managed and completed by MarketSpring.

Services:

CalCedar:  MarketSpring performed marketing research and assessment for Vision/Flaw Detection Technology.   The result was a   Marketing Requirements Document (MRD) to direct the internal development of a new product.
Circular Innovations:  All strategic and creative elements were led by MarketSpring in the re-naming and re-launch of this maker of quality assurance technology for the saw blade manufacturing process.

Harte-Hanks Market Intelligence: Strategic partnerships and alliances were developed by MarketSpring for the "Computer Intelligence" branded, enterprise computer installation and CRM services, to develop new channels of distribution and service delivery.

Mid City Partners: Creative logo and business identity was developed by MarketSpring for this commercial real estate group of Colliers International.
Cord Blood Options: All aspects of outsourced marketing (strategic messaging and planning, PR, research, and collateral/creative design) were managed by MarketSpring for this life science not-for-profit foundation to educate the public of the benefits of umbilical cord blood storage and use of cord blood stem cells in the treatment of many blood and bone related diseases.
Maximist Health Spray: Public relations, marketing communications, and print publicity were managed by MarketSpring for this supplier of oral health spray that provides vitamins, antioxidants, oxygenators and natural health enhancers.